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FoodPlay Creates Custom Program for Intermountain Healthcare -
Touring 225 Utah Schools in 2008–2010

As part of the ongoing LiVe public service campaign, Intermountain Healthcare and SelectHealth are expanding efforts to combat childhood obesity in a new educational theater program that will be touring Utah schools 2008–2010.

The new program is aimed at students in schools across Utah. LiVe—This is Your Life! is a research-driven, thought-provoking, humorous show that helps adolescents take charge of their lives to grow up healthy and fit. The high-energy show addresses adolescent obesity, eating disorders, body image, and unhealthy media messages.

The shows kicked off on Tuesday, Feb. 5, 2008, and already it's getting lots of press coverage, including a feature on Good Morning Utah.

"We are concerned about the future health of adolescents who struggle with weight issues," says Tamara Lewis, MD, Intermountain's medical director for Community Health and Prevention. "These assemblies will reach more than 30,000 Utah students, helping young people make healthy choices and build good habits for the rest of their lives."
This Is Your Life scene
resource kit cover

The cost of the program is being underwritten by SelectHealth and is free to Utah schools. The theater show will visit 75 of Utah's junior high and middles schools in spring 2008, 75 schools in 2009, and 75 in 2010. Each school will receive a comprehensive follow-up school resource kit, including fun, hands-on lesson plans and reproducible activity sheets.

The Massachusetts-based, Emmy Award-winning nutrition media company, FoodPlay Productions, developed the program for Intermountain Healthcare and SelectHealth.

LiVe-This Is Your Life on tour

The LiVe—This is Your Life! show is part of Intermountain Healthcare's ongoing LiVe public service campaign to promote healthy eating and active lifestyles. The campaign's goal is to change attitudes of adolescents ages 11 to 15, by making it "cool" to be more active, watch less TV, shorten video game play, and make healthier food choices. Other components of Intermountain's LiVe Campaign include an interactive website, educational materials for doctors and teachers, and public service announcements on radio and TV.

Adolescent obesity rates have reached epidemic proportions in the United States with nearly 25 percent of teens now classified as obese, overweight or at risk of becoming overweight. According to the Centers for Disease Control and Prevention, the percentage of teens that are overweight and obese has doubled in the past three decades. Teen obesity can lead to serious health issues like asthma, diabetes and hypertension. Adolescents who are overweight or obese can also face social, psychological and emotional problems.

Learn more about how get the LiVe—This is Your Life! assembly at your Utah school:
LiVe—This is Your Life!

You can book a similar program in other areas, called This Is Your Life!, through FoodPlay Productions. Learn more:
This is Your Life!



For more information about customized partnerships, contact:

Patti Dougherty, Program Director

1-800-FOODPLAY, 1-800-366-3752